Tuesday, April 25, 2017
HOW TO CREATE A SUCCESSFUL BLOG
HOW TO CREATE A SUCCESSFUL BLOG
ts easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, weve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. Theres an art to increasing a blogs traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what weve observed.
1. Write Well and Write Often
Frequently updating your blog with useful content is the first step to building your blogs audience. The content you write is what will keep readers coming back for more. Make sure you have something meaningful to say to them and say it often to maintain their interest and keep them loyal.
2. Harness the Power of Comments
Commenting is a simple and essential tool to increase your blogs traffic. First, respond to comments left on your blog to show your readers that you value their opinions and draw them into a two-way conversation. This will increase reader loyalty.
Second, leave comments on other blogs to drive new traffic. Make sure you leave your blogs URL in your comment, so you create a link back to your own blog. Many people will read the comments left on a blog post. If they read a particularly interesting comment, they are highly likely to click on the link to visit the commentors website. Its important to make sure you leave meaningful comments that are likely to invite people to click on your link to read more.
It’s not an easy task, but if you do things right from the beginning you will start receiving some traffic and it WILL start to increase over time. I’m suggesting you to follow those methods below, and if you do, you will see some results. However, don’t wait for a miracle and be prepared to wait at least 2-3 months for decent traffic flow.
Make a public announcement on your social media profiles that you’ve started blogging
Most people are present on different social media platforms, such as; Facebook, Google+, Twitter and others. Check where you have the biggest number and most active followers and make a public announcement that you’ve started a blog that covers [TOPIC]. Write your industry/niche there and add a link to your blog. The first readers are usually your friends, family and acquaintances. They are easy to catch online.
Optimize Your Content
The initial structuring of a blog should evolve around designing it to attract maximum traffic. Pages on your blog can be optimized to attract readers and potential consumers. This can be done by organizing content by putting it into categories that will enable readers to find what they are looking for quickly and easily.
This includes sub-titles, bullet points and lists.
Search engines pick up on themes of related content, so include keywords and keyword phrases. If you work a little on your blog’s SEO (Search Engine Optimisation) in this kind of way, you’re likely to get more search engine traffic.
Submit the Blog to Search Engines
All of the major search engines have dedicated link sites that allow users to submit URLs to their engines. There are also directories that you can submit your site to. This can be done manually, or services can be hired to do the submissions for you. The results do not happen overnight.
Sometimes, it can take weeks for the blog to show up. But it is a good way to get the search engines to crawl it and pick it up in someoneís search results.
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